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Narrowing the Field
Now that you have all of this data sitting in front of you,
it's time to decide which phrases you are going to optimize
your site for. Depending on the popularity of your site's
subject, you may have anywhere from a dozen to several thousand
phrases to choose from.
How many phrases should you use?
This depends on how many pages are going to be on your site.
A webmaster with a five page web site should not try to optimize
their site for one hundred phrases. Likewise, a webmaster
with a five thousand page web site shouldn't limit themselves
to twenty.
A good rule of thumb is to optimize each page of your web
site that will have a reasonable amount of content on it for
one to three keywords or phrases. There's no need to go out
of your way to optimize your "Contact me" page,
but you shouldn't pass up an opportunity to optimize any page
that contains a reasonable amount of content on it.
Which phrases should you use?
Usually, the phrases that can deliver the most traffic are
also the most competitive and difficult phrases to optimize
a web site for. Clearly the more people that are searching
for a phrase, the more company there will be trying to capture
that traffic.
If you are just getting started with search engine optimization,
it's generally a good idea to start by optimizing your page
for some of the less competitive phrases that can still delivery
a reasonable amount of traffic. These phrases will be easier
to achieve a high ranking for and thus will likely end up
delivering more traffic than you would receive if you tried
to optimize for a more popular phrase without achieving a
high ranking.
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