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Use of 'ALT' Tags
Search engines are unable to view graphics or distinguish
text that might be contained within them. For this reason,
most engines will read the content of the image ALT tags to
determine the purpose of a graphic. By taking the time to
craft relevant, yet keyword rich ALT tags for the images on
your web site, you increase the keyword density of your site.
Although many search engines will read and index the text
contained within ALT tags, it's important NOT to go overboard
in using these tags as part of your SEO campaign. Most engines
will not give this text any more weight than the text within
the body of your site.
Beware of adding single pixel .gif files to your web site
for the sole purpose of stuffing keywords into the ALT tags.
Search engine spiders are aware of this trick and are able
to detect and penalize sites that utilize it.
In addition to this, many browsers that have been created
for the visually impaired read the text of ALT tags as part
of the content of the page. You can imagine the resulting
usability issues for a site that has stuffed excessive keywords
into the ALT tags.
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