The Importance of Title Tags

Perhaps the most important tag on a web site, as far as search engine rankings go, is the < Title > tag. This tag provides the description that appears at the top of the browser window in order to let an Internet user know where they are. Because this tag is also used as the official "Title" of your web site in most search engine results, it also provides one of your best chances to entice a web surfer to visit your site. For both search engine optimization and marketing purposes, the Title tag should be a richly-written, keyword dense sentence that accurately describes the content of that particular web page.

A common practice is to use the Title tag to list the name of the company or web site. Not only does this tell the visitor very little about the content of that particular page, it also does nothing to tell the spider what type of content your page contains. Each and every page of a web site should have a unique hand written title. The Title tag should be focused on describing the content of that particular web page in a keyword rich manner.

For example, the title "Joe's Sandwich Shack" for a deli in Manhattan is unlikely to be either informative to the casual surfer, or to deliver keyword rich text for the search engine to rank your site for. A much better title would be "New York City Deli Sandwiches & Desserts - Joe's Sandwich Shack" The new description not only provides keyword rich content to the spider, it also offers a much more detailed description to potential customers browsing through search results.

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