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Use the Heading Tags
Search engine algorithms are designed to take advantage of
properly built sites. This includes the use of the heading
tags to denote headline or other important text on a web page.
Most engines give some boost to text found within the headline
tags of a page. For this reason, it is essential to make use
of the < hx > tags on optimized pages.
It is important not to overuse this tag, but applying the
< h1 > tag to the most important text on your page and
smaller header tags like < h2 > and < h3 > to
section headers, caption text, etc... is good SEO practice.
If the standard font size denoted by the header tags is too
large for your design, you can make use of style sheets to
redefine the size, color and font of the < hx > tags.
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