The Importance of Clean Code

Because a search engine spider reads a site like a web browser does, it can easily get tripped up if there are problems with the HTML code. Broken tags, improper coding and excessive java script can cause a spider to run into problems indexing the page. Often times when this happens, a spider will simply leave.

A few things worth considering when you build your web site:

Hand Code Your HTML: Because WSYWIG editors like Front Page and Dreamweaver tend to add proprietary code to a web page, the most effective way to create clutter free code is to write the code by hand.

Use a Validator to Check Your Code: Since time constraints and limited understanding of HTML often limit a webmaster's ability to hand code their pages, it's a good idea to use a code validator to make sure there are no broken or incorrect tags on your page. There are several excellent free validators available online, including one from the W3C. (http://validator.w3.org/)

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