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Netlink Search Engine Optimization Services

Search Engine Basics

Once you've taken the time to properly optimize your web site, you need to focus on the submission of the web site to the search engines and directories so that web searchers can actually find it.

Site submission is one of the most misunderstood aspects of search engine optimization. Submission can not be handled by a software program or single web site. It's not uncommon for a web site owner to receive a handful of spam messages each month extolling the virtues or some new search engine submission software that will submit your site to hundreds, or even thousands of search engines at the touch of a button and at minimal cost.

The truth is there are only a handful of major search engines and directories that are essential to search engine submission. Most of the search engines that still accept free submissions discourage or ban the use of automated software. In addition, all of the major directories take the time to have a human review each and every submission, so it's essential that you take the time to select the proper category and craft an accurate description of your site. The remainders of the major players require some form of paid inclusion, thus making any type of automated software worthless.

Beyond the top ten or so search engines, there is no set list of where a web site should be submitted. Most of the secondary submitting that a web site will need should be tailored to regional and topical search engines and directories that will provide targeted traffic to your site. No automated software can select these sites. It's up to each webmaster or SEO professional to take the time to learn about the particular search engines and directories that apply to the site in question and to take the time to see that they are properly submitted and listed.

     

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