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Search Engine Basics
Once you've taken the time to properly optimize your web
site, you need to focus on the submission of the web site
to the search engines and directories so that web searchers
can actually find it.
Site submission is one of the most misunderstood aspects
of search engine optimization. Submission can not be handled
by a software program or single web site. It's not uncommon
for a web site owner to receive a handful of spam messages
each month extolling the virtues or some new search engine
submission software that will submit your site to hundreds,
or even thousands of search engines at the touch of a button
and at minimal cost.
The truth is there are only a handful of major search engines
and directories that are essential to search engine submission.
Most of the search engines that still accept free submissions
discourage or ban the use of automated software. In addition,
all of the major directories take the time to have a human
review each and every submission, so it's essential that you
take the time to select the proper category and craft an accurate
description of your site. The remainders of the major players
require some form of paid inclusion, thus making any type
of automated software worthless.
Beyond the top ten or so search engines, there is no set
list of where a web site should be submitted. Most of the
secondary submitting that a web site will need should be tailored
to regional and topical search engines and directories that
will provide targeted traffic to your site. No automated software
can select these sites. It's up to each webmaster or SEO professional
to take the time to learn about the particular search engines
and directories that apply to the site in question and to
take the time to see that they are properly submitted and
listed.
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