Using Tables

Although spiders are able to read the content contained within tables fairly easily, it should be noted that complex nested tables (tables that are coded into other table) can make it more difficult for a spider to navigate its way through your site.

It is also important to realize that spiders read and index page content in the order that it is presented in tables, not in the order it appears on the screen. (This is why so many search engine results have nothing but navigation for the description.) Most search engines will pull a relevant sentence from a web site to use as the description on a search engine results page. In some instances, the results will simply display the first few words on a page. Since some type of navigation usually appears at the top or left area of a web site, this is the first text that a spider picks up.

A great way to feed descriptive text to the search engines that use the first snippet they find as the description in their search results is to place a descriptive text sentence in the header area of your web page. Using html text for a logo or web site tagline rather than an image is a great way to accomplish this.

An emerging trend is to use CSS positioning to place different areas of content into layers. This allows webmasters to place keyword dense body copy at the top of the HTML code while still positioning the layers in a more traditional, navigation first design on the actual web site.

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