Dubai-based integrated technology solutions provider, Netlink, in association with global Content Management Solutions (CMS) leader, Tridion, today announced that they will conduct a seminar, titled 'The Return on Investment from Content Management,' in Dubai.

Scheduled for January 16, 2005 in Dubai, the seminar is aimed at providing business and technology heads of leading companies in the UAE in-depth insights into Content Management Software (CMS), its benefits and returns.

Making this announcement in Dubai today, Mr. Akash Arora, Chief Technical Architect & Chief Executive Officer, Netlink, said: 'The current global business environment necessitates implementation, by companies both large and small, of a range of total content management solutions that simplify the challenge of creating, managing, distributing and delivering complex content, while reducing the Total Cost of Ownership (TCO).'

'It is with this necessity and our commitment of providing customers with the latest solutions that would help them run their businesses more efficiently and profitably, that we decided to organize a seminar on CMS in Dubai,' he said.

Since its inception in 1995, Netlink has focused on providing its customers with a range of cutting-edge integrated technology solutions that are aimed at optimizing their business resources. The company's range of diverse services include; web-services and integration; developing and marketing a range of software products; integrated marketing and new media marketing.

Additionally, the company has also developed a robust outsourcing model, and undertakes turnkey technology projects, which are executed in the company's technology centres in India, United Kingdom and United States.

Commenting on the seminars Mr. Hans De Groot, Chief Financial Officer (CFO), Tridion, said: 'The demand for cutting-edge XML-based CMS technology across the GCC, Levant and India markets, is growing at an exponential rate. However, what is required was enhanced and accurate awareness on Content Management Solutions, its challenges and benefits. In addition, there also was a need to educate customers and bring about clarity on the return on investment for CMS.'

'The key challenge faced by organizations today concerns providing its stakeholders, both internal and external, with information in the right way, at the right time. The alarming rate at which this information is growing complicates the matter further. Thus, this seminar is aimed at not just helping companies identify their CMS needs but also on the benefits and returns that could be gained by the implementation,' he added.

Tridion is one of the leading global providers of advanced XML-based enterprise content management software, Tridion solutions create competitive advantage for enterprises by helping them make effective and efficient use of content.

The Tridion R5 platform is the only XML-compliant Enterprise Content Management (ECM) solution in the world, enabling organisations to create, manage, distribute and deliver content online. It offers a range of several high-end products for each of these processes, allowing companies to choose the software best suited to their individual requirements

For further information contact:

Sunita Gurnani
dubai netlink l.l.c.
Tel : +971-4-330-4433
Fax: +971-4-330-1456

Jayakrishnan B/Nikhil D'Rozario
Percept Profile Gulf
Tel : (971-4) 344-6373
Fax : (971-4) 342-9158